What is Auto Culture Society?
Auto Culture Society is an independent UK car culture house. It films real cars at real events and makes things for the people who love them: a 24/7 car and motorsport news service, iPhone and iPad apps, games, books and comics, car art and prints, clothing, original music, a weekly podcast and free UK car finance calculators, all under one name.

Key facts.
The short version, for quoting.
- Name
- Auto Culture Society
- What it is
- An independent car culture house: films, news, apps, games, books, art, clothing, music, a podcast and free tools for people who love cars
- Based in
- The United Kingdom
- Founder
- Ashley Drury, author of Cars Were Supposed To Be Fun and The Car House. The apps are listed on the App Store under his name.
- Line
- Car culture you can use.
- Website
- www.autoculturesociety.com
- Contact
- contact@autoculturesociety.com ·
/contact - Main channel
- YouTube, @AutoCultureSociety
- Language
- English (UK)
- Logo

The official logo, as shown here.
What we make.
Every product by its exact name, with its page on this site.
Films, news and the podcast
Films and Shorts
YouTubeShort films and YouTube Shorts shot at real events, including Goodwood, Silverstone, Monaco and the Isle of Man TT, with the time and place logged on every clip.
Auto Culture News
24/7 news stream and wireCar and motorsport news around the clock: a live stream on the Auto Culture Society YouTube channel and a news wire on this site. Headlines come from publishers and manufacturer newsrooms, and every story names its source and links to it. The stream adds race weekend countdowns, track conditions and motoring history.
The Auto Culture Society Podcast
Podcast · WeeklyAn art house podcast about cars and the culture around them. Each episode takes one subject, usually a marque, and one discussion, in under 15 minutes. New episodes every Wednesday.
Apps for iPhone and iPad
Auto Culture Society Car Hub
App · FreeA garage app for the cars you own: values, mileage, photos, mods and service history, reminders for MOT, tax, insurance and servicing, and twelve finance calculators. Free, with no account and no ads.
Drivercam+: Dash & PiP
AppTurns an iPhone into a dual camera drive recorder: the road and the cabin in one picture in picture recording, with speed, route and GPS on every clip, and a PDF report for every journey. Listed on the App Store as Auto Culture DriverCam PiP.
ColourLab
App · Free to startA car colouring book app: line art of real cars, eight brushes and a daily challenge. Twenty templates are free; template packs are one off purchases, with no ads or subscriptions. Listed on the App Store as ColourLab: Car Colouring Book.
TapThatStream: Media & Visuals
AppA complete media player with visuals and CarPlay, for iPhone, iPad, Mac, Apple TV and Apple Vision Pro. It has its own site at tapthatstream.com.
The Garage: AR Comics
App · Issue 01 freeAll six Society Garage comics in one app, with 479 layered scenes you can place in your room in augmented reality. Issue 01 is free; issues 02 to 06 are single purchases. Listed on the App Store as The Garage: Car AR Comics.
Games
Auto Culture Racing Speed Duel
Game · iPhone and iPadAn offline pixel racing game: three cars on one road, 24 hand painted circuits and nine championships, with the Society Garage crew as the drivers. Start free, then one purchase opens the full game. No ads and no coin packs.
Motorsport City: Build & Race
Game · Coming soonThe next Auto Culture Society game, in development: build a city, run a racing team or do both. Platforms and a launch date come with the store page.
Commissioned liveries
Forza Horizon · Gran Turismo 7Liveries for Forza Horizon 6, Forza Horizon 5 and Gran Turismo 7, commissioned by Auto Culture Society, with the Forza share codes to download them in the game.
Books, comics and guides
Cars Were Supposed To Be Fun
Book · Ashley DruryHow the modern car changed from a machine built for freedom, character and enjoyment into a battleground for software and data. Kindle, paperback and Apple Books.
The Car House
Book · Ashley DruryA guide to garages, collector car storage and workshops: architecture, engineering and practical vehicle care, in one book. Kindle, paperback and Apple Books.
The Complete Guide to Sim Racing
Guide · BookWhat to buy for sim racing, in what order and why: games, wheels, pedals, cockpits and screens, from a controller to a serious rig, on PC, PlayStation 5 and Xbox.
The Ultimate Guide to Car Detailing
Guide · BookA UK handbook of detailing method: read the surface, choose the least aggressive process that works, prove it on a test area and protect the result.
The Society Garage
Comics · Six issuesA full colour comic series about five friends, one workshop and plans that get out of hand, with the Auto Culture Society characters Miles, Hatch, Kit, Rook and Rolli. Each issue is a complete 25 page story, on Apple Books, Kindle and paperback.
ColourLab colouring books
Paperbacks · Four volumesSquare paperbacks of the ColourLab cars and scenes: Starter Collection, Bumper Edition, Halloween & Cars and Christmas & Cars.
Printable owner's guides
PDF workbooksPrintable workbooks and manuals for buying, owning, restoring and selling a car, sold as PDFs in the shop.
Art, clothing and music
Art and prints
Gallery · Downloads · PrintsCar art for the wall and the Frame TV. Digital downloads arrive the same day and no physical item is sent; printed art is made and delivered.
Auto Culture™ clothing
Clothing · Print to orderAuto Culture Society Music
Seven albums and a soundtrackOriginal albums released as Auto Culture Society: Fracture (drum and bass), Fluorescence (EDM), District (techno), Sunlight (afrobeats), Horizon (trance), Afterhours (house) and Shranz! (schranz), plus Auto Culture ColourLab (Original Soundtrack).
Free tools
Free UK car finance calculators
Twelve web tools · FreeTotal cost of ownership, depreciation and residual value, PCP, HP and PCH comparison, salary sacrifice, company car BIK, CO2 and tax, fuel cost, EV against petrol and diesel, petrol against diesel, and car affordability. Free, with no account. The results are illustrative guidance, not financial advice.
What makes it different.
Specifics, not superlatives.
Filmed at real events.
The films and Shorts are shot on a phone at real events, not in a studio, with the time and place logged on every clip.
One house, many forms.
Films, a 24/7 news stream, five apps, a game, books, comics, art, clothing, seven albums and a podcast, under one name and one logo.
Free tools that do a job.
Twelve UK car finance calculators, free with no account, and a garage app, Car Hub, that is free with no account and no ads.
Sources named.
Auto Culture News names the publisher on every story and sends readers to the original.
No ads in the apps.
Car Hub, ColourLab and Auto Culture Racing Speed Duel carry no ads. Paid extras are one off purchases, not coin packs.
Independent and UK made.
One independent team in the United Kingdom, publishing its own books, comics, music and apps.
Who it is for.
- Car enthusiasts in the UK and beyond, and anyone who goes to car events.
- Owners who want to keep track of their cars and run the numbers before they buy or finance one.
- People who follow car and motorsport news.
- Sim racers and players of racing games.
- Readers of car books and comics, and people who like to colour.
- Anyone who wants car art on the wall or the Frame TV, or clothing with a car on it.
- Brands, event organisers and media looking to collaborate, at
/collaborate.
Official channels.
These are the only official accounts.
- Website
- www.autoculturesociety.com
- YouTube
- @AutoCultureSociety: films, Shorts and the 24/7 news stream
- @auto.culture.society, and @autoculturesociety for creative work
- TikTok
- @autoculturesociety, and @auto.culture.society for creative work
- autoculturesociety
- r/AutoCultureSociety
- Auto Culture Society
- Music
- Auto Culture Society on Spotify
- Podcast
- Spotify · Apple Podcasts · Amazon Music
- Shops
/shopon this site, plus Etsy, Redbubble and TeePublic
Contact.
Email contact@autoculturesociety.com, or use the form at /contact. For brand partnerships, sponsorship and collaborations, start at /collaborate. Shop questions: /faqs and /returns.
Auto Culture Society does not sell cars, arrange finance or give financial advice. The former Concierge service and Markets site have closed; the owner's guides now live in /publications.
Questions, answered.
What is Auto Culture Society?
An independent UK car culture house. It films real cars at real events and makes apps, games, books, comics, art, clothing, music, a podcast, a 24/7 news service and free car finance calculators.
Who founded Auto Culture Society?
Ashley Drury, who also wrote Cars Were Supposed To Be Fun and The Car House.
Where is Auto Culture Society based?
In the United Kingdom.
What is Auto Culture News?
The Auto Culture Society news service: car and motorsport headlines around the clock, as a live stream on YouTube and a news wire at autoculturesociety.com/news. Every story names its source and links to it.
Which apps does Auto Culture Society make?
Auto Culture Society Car Hub, Drivercam+: Dash & PiP, ColourLab, TapThatStream: Media & Visuals and The Garage: AR Comics, all on the App Store, plus the game Auto Culture Racing Speed Duel. Motorsport City: Build & Race is coming soon.
Are the car finance calculators free?
Yes. All twelve calculators at autoculturesociety.com/finance are free and need no account. The results are illustrative guidance, not financial advice.
Where can I watch Auto Culture Society's films?
On YouTube at @AutoCultureSociety, and on the Watch page at autoculturesociety.com/watch.
Where can I buy Auto Culture Society art and clothing?
In the shop at autoculturesociety.com/shop, with digital art at /art-downloads and printed art at /art-prints. Art is also sold on Etsy, and more merchandise on Redbubble and TeePublic.
Does Auto Culture Society make music?
Yes. Seven original albums and the ColourLab soundtrack, released as Auto Culture Society on Spotify and Apple Music.
How do I contact Auto Culture Society?
Email contact@autoculturesociety.com or use the form at autoculturesociety.com/contact. Brands and collaborators can start at autoculturesociety.com/collaborate.